Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

500 Auto Accessories!

The auto accessories market is experiencing explosive growth thanks to the ever increasing number of new vehicle models being marketed all across North America. For more than fifty years consumers have been the chief benefactors of this unrelenting growth and the selection for you has never been better. Let’s take a look at some of the many automobile accessories available to auto enthusiasts like you and how you can get your hands on what you want!

By definition, automobile accessories are those items [including parts] that do not come with your vehicle. Yes, in some cases you can purchase a fully accessorized vehicle, but for the sake of clarity I am defining auto accessories as aftermarket purchases only.

Depending on the type of vehicle you drive, the accessories available for it will vary. The more popular the model, the more likely that someone, somewhere is making custom fitted accessories for it. Indeed, America’s most popular vehicle – Ford’s full size pick up trucks – have more than 500 different types of accessories made especially for that truck. These accessories come in a variety of shapes, sizes and colors and ultimately number in the many thousands of different items when calculated separately.

The following are just some of the many accessories available to owners of Ford’s F-150 pick up truck: air deflector, air scoop, bed extender, bed rail cap, bed rails, bed wing, body armor, body kit, brake light cover, bug shield, bumper, bumper cover, bumper guard, bumper mounting kit, bumper trim, cab spoilers, car wash supplies, cargo rack, door handle, door handle cover, door panel, door sill, fender flares, fender molding, front bed cap, front bed protector, front spoiler, fuel door, graphics, grille, grille guard, grille insert, grille shell, header panel, headlight covers, headlight trim, hood hinge, hood protector, hood scoop,mirror,mirror cover, mud flaps, nerf bar mounting kit, nerf bars, push bar, rear window protector, roll pan, roof rack, roof rails, running board mounting kit, running boards, running side box board, side molding, side skirts, side step, skid plate, spoiler, sport tubes, sun shield, tail light covers, tail light guard, tailgate, tailgate cable, tailgate cap, tailgate cover, tailgate handle, tailgate handle cover, tailgate handle relocator, tailgate net, tailgate protector, tailgate spoiler, truck bed rack, truck bed side rail, valance, vent visor, visor, wheel well trim, window covers, windshield wiper, wiper cowls.

As you can see the list is quite lengthy! Staggering better describes the market.

So, how did this whole business get started? Well, for the most part we have California to thank, particularly southern California. While New Jersey gave the world the turnpike and the parkway, the Golden State brought us freeways and a beach culture popularized by such groups as the Beach Boys, who sang about cars, girls, and the youth lifestyle. Sand, surf, girls, and driving go together, so if you are going to be in your car for a long time you might as well make it comfortable and personalize it, right? Thus, companies like Covercraft got started, specializing in car covers, while other companies were launched specializing in the building or modifying of entire cars, like Saleen.

Yes, your choices for auto accessories are simply fantastic: you can outfit your car the way you want it to look by giving it your personal touch well beyond what the automaker had in mind. Hey, this is America: the land of freedom and individuality. Accessorize your car today!

Truck and Auto Accessories – Splash Guards

The main function of the mud flap is to keep dirt, slush and other debris from being kicked up by your truck’s tires, protecting both your truck and the windshields of the drivers behind you. Usually, people don’t pay much attention to mud flaps, but these days, the standard variety of truck and auto accessories have become yet another form of automotive self-expression.

The most iconic of these truck and car accessories characters is simply known as “The Mud Flap Girl”. We’ve all seen her before: She’s the buxom silver silhouette of a long-legged beauty lounging with one leg provocatively crossed over the other, hair blowing in the wind. Bill Zinda of Wiz Enterprises in Long Beach, California, created this famous character to promote his line of truck and auto accessories and based the character upon a famous model named Leta Laroe.

Another famous character to make an appearance on these truck and car accessories is Yosemite Sam pointing his two cartoon pistols with a caption beneath declaring, “Back Off!” or, “All Fired Up”. Other Warner Brother characters have also made appearances, such as a frightened Daffy Duck and an overly upset Tweety Bird.

These mud flap characters are so engrained in our psych that they have gone beyond truck and car accessories and began appearing in commercials together. One famous commercial created for the Superbowl in 2006 had the Mud Flap Girl and Yosemite Sam driving away in a Honda Ridgeway.

Sadly, it appears that both of these figures have been targeted by legislation, when officials in Arizona tried to pass a ban on the two icons on the grounds of political correctness (one promoting sex and the other promoting gun violence). For the time being, the legislation on these truck and auto accessories has been struck down.

As long as that law doesn’t pass, you can find quality auto accessories and mud flaps that can have anything on them from your favorite sports team logo to the picture of your dog.

Manufacturers know a good thing when they see it, and customized truck and auto accessories, such as mud flaps are big money makers. If you don’t want Yosemite Sam or the Mud Flap Girl, you can have your own mud flaps customized with whatever you want on quality materials to continue protecting your truck and showing everyone who you are at the same time.

The most popular use of custom mud flaps nowadays are for company cars. If you’ve ever been caught behind a large semi on the highway, or maybe stuck in traffic behind a moving van, you may have noticed that mud flaps are an effective advertising tool. Most companies spend a little extra in this truck and auto accessory to manipulate their vehicles to carry their company name and phone number on mud flaps.

More than mere truck and auto accessories, mud flaps can be a unique form of showing off who you are or acting as a clever bit of advertising. Never before have truck and car accessories been so interesting, versatile and amusing – while it protects!